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The National Finals Rodeo, organized by the Professional Rodeo Cowboys Association, is the premier championship rodeo event in the United States. Wrangler Jeans is the title sponsor for the 10-day event, commonly just called the National Finals or NFR, which is also sometimes referred to as the World Series of Rodeo and the Super Bowl of Rodeo. The NFR is held each year in the first full week of December, at the Thomas & Mack Center on the campus of the University of Nevada, Las Vegas (UNLV) in Las Vegas, Nevada. Cowboy Christmas, a cowboy gift show, is held concurrent with the rodeo at the Las Vegas Convention Center. Since the rodeo uses "special dirt", the dirt is stored on the UNLV campus for use in the next NFR.

The NFR is the final rodeo event of the PRCA season. World championship titles are awarded to the individuals who earn the most money in his or her event:

*Bareback Riding.

*Steer Wrestling - Also known as Bull Dogging.

*Team Roping - Divided into "Headers" and "Heelers".

*Headers - Cowboys who rope the steer's head.

*Heelers - Cowboys who rope the steer's hind feet.

*Saddle Bronc Riding.

*Tie-Down Roping - Formerly known as Calf Roping.

*Barrel Racing.

*Bull Riding.

The "World All-Around Rodeo Champion Cowboy" title is also awarded at the end of the NFR to the highest-earning cowboy who has regularly competed in more than one event during the year. Because of the large amount of money awarded during the NFR, the leader in an event going into the NFR is frequently dethroned at its end.

Since this event is extremely popular, it sells out all seats for all of the events. Many casinos carry the events live in their sports books or host special parties to accommodate all of the fans in town who can not get tickets for the events. Most of the major hotels and casinos book special entertainment into their showrooms with a country theme, giving many of their regular shows an extended break.